• If you didn’t manage to make it down to the Reformation pop-up in Selfridges, fear not, because the cult US brand has opened up a store in London, and it is permanent. I’ve always been excited about Reformation stores in the US, because they’re frankly the best shops I’ve ever visited. The selection is great, but it’s the changing room experience that truly stands out. You can order styles and sizes via iPad, and they magically appear in a secret wardrobe at the bag of the booth. Plus, the lighting is flattering, and you can plug in your phone to play tunes while you try stuff on. Luckily, it looks…

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That is the key of this collection, being yourself. Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and live.
Gianni Versace