Promotional feature with Fantasie

Conversations around representation are nothing new, with everything from race to sexual and gender diversity being quite rightly widely discussed and increasingly celebrated.

So it’s fascinating to discover independent research that suggests that women aged between 35 and 54 feel largely ignored – by advertisers, by the high street, even by the body positivity movement. And this is the generation that represents a third of the population UK-wide.

Ironically perhaps then, the same research reveals that the women in the upper half of this age group feel most comfortable in themselves. Which is what the latest campaign by lingerie specialist Fantasie – which celebrates the uniqueness of all kinds of women and their personal journeys – sets out to celebrate.

Make-up artist beauty pioneer Sam Chapman (@samchapman) understands this first-hand. ‘Caring about what people think really limits what you can do in your everyday life,’ she says. ‘Letting go of that is the most amazingly rewarding experience.’

Fantasie has long understood that true personal empowerment comes from how you feel in your skin, not just how you look – that’s why it’s always focused on creating underwear that fits as good as it looks. Its latest campaign showcases five prominent influencers and shares their journeys to self-acceptance.

As multi-award-winning @notlamb style blogger Catherine Summers puts it: ‘I’m just really happy with the person I’ve become.’

Words we should all be saying.

Discover the new-season collection from Fantasie

Fantasie bras come in a full range of styles for all body shapes. The result? Underwear that is as comfortable to wear as it is beautiful to look at, because nothing beats a perfect fit when it comes to making you feel your best.

Unparalleled fit, comfort and all-day support without compromising on beautiful styling and available in a variety of options for perfect, customised fit – no wonder Memoir has long been a Fantasie favourite. (Memoir in Slate £40)

Fantasie, Olivia in Beige

Exclusively designed using fine lace and floral print detailing. Olivia’s soft feminine styling was hugely popular when it launched last season and it’s not hard to see why – form and function perfectly realised. (Olivia in Natural Beige £39.99)

Find out more about the ‘It’s Who I Am’ campaign and shop the new collection at fantasie.com

* The Midster Report 2017 N Brown Group plc

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