Instagram, Selfridges and why it’s so cult

These days, the word ‘cult’ gets bandied about very easily, however it takes more than a few Instagram likes to warrant the title. For FAITHFULL THE BRAND, it’s taken a few years to gain the title, and for good reason. Years before ethical fashion became a buzzword, friends and founders Sarah-Jane Abrahams and Helle Them-Enger wanted … Continue Reading