Loyal readers will know by now that I’m extra-fussy when it comes to buying things on the high street. This is for many reasons that include not really wanting to look the same as everyone else; favouring quality cuts and fabrics over cheap, flammable polyesters and ill-fitting silhouettes; trying to not be part of today’s throwaway culture and to be more considered about what I buy, who makes the items I’m interested in and what the impact of them might be on the environment.

You might be surprised to discover that I actually don’t shop much at all—regardless of the price-point— considering my job. So when I do decide to commit to a more affordable purchase, I want it to be something that lasts, looks incredible, feels great and has the signs of long-lasting use; it needs to be versatile enough to be worn in various ways on multiple occasions and not be something so tricksy or trend-driven that I’ll be bored of it by this time next year. High standards and tough demands, indeed.

It turns out that my most recent high-street purchase—a fine-gauge knitted tie-dye dress from Zara—was one that has so far lived up to expectations, and many other discerning, style-savvy women appear to agree with me. At £40 this azure-blue midi (well, maxi on me at 5’1″) isn’t the most expensive piece you’ll find at the Spanish retailer, but it does hang beautifully and feel like a premium product. 
Perhaps that’s why in just one week since I purchased it I’ve discovered that one of my dearest pals, Lily Russo-Bah, the founder of Beach Flamingo, who has bought it during her third trimester (it’s stretchy and will look just as fabulous on her next year). But the love-in doesn’t stop there. 
Anything brown, count me in.
Sandro’s weighty, super-stretchy knits are insanely good on all figures.
Just very, very chic.
This colour is incredible. 
The brand every fashion editor is talking about right now.
Pair with white sneakers. 
A great option for your working wardrobe.
And a more sassy option for your night-out wardrobe.
I have this in the yellow colourway it also comes in, and it’s so comfy.
For all the super-minimalists out there.
This is on Emma Spedding’s wish list. Next up, what London girls are wearing this month.

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