It’s hard to remember a time when everything you mused, liked and—let’s face it—ate, wasn’t documented on social media. And the effects have certainly been felt where our wardrobes are concerned.

For many, posing for an outfit photograph has become part of their daily routines. Of course, some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one.

Our obsession with showcasing our clothes has developed into a culture of excess, where we’d rather buy new than be seen in the same dress for a second or third time. Don’t take our word for it—just look at the facts. Carrying out a study in 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On average, those in the UK thought it to be 34%. The reality? A whopping 73% of their clothes went unworn.

Natasha proves that a strong checked blazer is worth the investment, as she’s worn this style more times on her Instagram than we can count (almost always with a white camisole underneath).
Her Ganni skirt may be a serious statement, but that hasn’t stopped Style Memos’ Alexis from wearing it on repeat, expertly dressing it up or down with a simple shoe switch.
It turns out that Erica Davies is just as loyal to & Other Stories’s dress department as we are, though it seems this purple printed midi is her go-to.
Much like Alexis, Monikh makes her tartan trousers work for different climates with savvy footwear choices. Her combination of standout strides, a timeless camel knit and black accessories is near-perfection.

Speaking of rewearing, this has to be the most Instagrammed accessory of the year, or perhaps of all time.

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