Everyone knows Alexa Chung isn’t any slouch relating to cherry-picking some glorious items from the excessive avenue. Keep in mind that M&S suede skirt phenomenon? Or her crimson Zara sneakers that went viral? What about that lovely yellow Topshop jumper she made each different lady and their mum need again in 2014? There’s a lot we’ve to thank the British model icon for—nice styling concepts and lighter wallets in tandem—and now she has launched us to an actual cut price we will not complain about.

Enable us to disclose the £25 bag that Alexa, and her model, Alexachung, has designed with Amex to rejoice her first yr as an impartial enterprise proprietor. This launch additionally coincides with the monetary providers firm’s personal milestone—5 years of its “Store Small” and “Small Enterprise Saturday” campaigns, that are each initiatives to encourages clients to buy domestically extra frequently.

Again to the bag, although. It is mini, which equals a tick. It is Alexa’s first-ever bag design—tick. It is gingham, which is one other tick. And it is clearly excellent for a spot of flower market procuring, as confirmed by Chung herself within the shot above. Tick, tick, tick. And what’s extra is that each one income from the sale of this bag will go to Sarabande, the Lee Alexander McQueen Basis.

Scroll down to buy the bag.

Subsequent up, the most effective locations to promote your garments on-line.

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