The Icons And Designers That Helped Shape The Decade

There’s no denying the 60s were one of the most stylish decades ever. There is a reason shows like Mad Men, Masters of Sex and The Marvellous Mrs. Maisel all make us want to hop into a time machine and steal the characters’ wardrobes (and furniture). If buying into a certain prim look à la … Continue Reading

The Best French Online Shops To Make You Look Parisian

Oui oui, très chic. It’s no secret that French women have a little je ne sais quoi about them that makes them look effortlessly stylish, especially Parisians. Just look at fashion icons including Marion Cotillard, Emmanuelle Alt, Brigitte Bardot and Catherine Deneuve. Oh, and Coco Chanel of course. Her motto – ‘Before you leave the house, … Continue Reading

The Best Hair Clips That Will Definitely Spark Joy This Season

I know the whole ethos of Marie Kondo is to not buy/store lots of crap you don’t need (anyone else been binge watching her show on Netflix?), however she also says that you should keep anything that sparks joy. And at the moment, hair clips spark a lot of joy for me. They are an … Continue Reading

The Moments That Defined Seventies Style

From Joni Mitchell to Cher, we highlight the greatest icons of 1970s fashion. Anyone who’s paid attention to the catwalk these past few seasons will know that the 70s have inspired designers such as Victoria Beckham, Chloe, Stella McCartney amongst others for a while now. That decade was quite simply bold and overstated at its … Continue Reading

Olivia Palermo Style: the Fashion Rules She Always Obeys

Olivia Palermo is a modern style icon who has become a mainstay feature on any best-dressed list—and somehow manages to look polished for any outing, be it a red carpet event or simply popping to the shops. At Who What Wear, we regularly document the brands she loves (it’s not always Zara), the new places she’s … Continue Reading

Why Keira Knightley’s costumes in Colette are incredibly relevant today

In Colette, out on 9th January, you will see Keira Knightley take on the role of the trailblazing author Sidonie-Gabrielle Colette. The woman behind the Claudine books famously defied societal constraints at the turn of the century, by being liberated sexually (she had long-term relationships with both men and women), and taking ownership of her … Continue Reading

5 Boot Trends I'm Seeing All Over London Right Now

As I type, I can tell you that in London right now it’s -1 degrees Celcius. I’m sure it’s colder throughout other parts of the UK, but this kind of plunging temperature usually freezes the city up and everything stops. We’d be nowhere without Uniqlo thermals, M&S tights, Pret’s toasted sandwiches and a great pair of boots (or … Continue Reading

see all the stylish pictures

Red carpet season has officially started folks. Yes, get ready to see everyone bring their A-game for truly show stopping display of fashion finery. The 2019 Golden Globes red carpet has certainly kicked things off in a suitably stylish manner. Celebrities descended on the Beverly Hilton in LA for this years star-studded awards ceremony which … Continue Reading

Stylish Women Over 50 and the Cool Clothes They Wear

In the fast-paced fashion industry, it can often feel like there’s a glaring lens always refocusing on what’s youthful and new. But here at Who What Wear UK, we’re inspired by women of every age, which is why we figured it was high time to give a few of our favourite over-50 trendsetters a little love.  … Continue Reading

Kate Moss's Money-Saving Style Trick From the '90s Still Works Now

You only need a quick scroll through Pinterest to see that Kate Moss’s ’90s style is still idolised, and in a recent interview with The Guardian, the model revealed how she managed it on a very tight budget. “I love a charity shop,” Moss told David Bailey. “Because you know what, all these vintage shops, … Continue Reading