Everyone in Fashion Agrees This Will Be the First Viral Item of A/W 19

What does it take for an item to go viral these days? Most of the time you’re looking at big-budget, global influencer marketing campaigns that are agonised over, analysed and strategised to within an inch of their creativity—that’s the unfortunate truth. But we pride ourselves here at Who What Wear UK for spotting those burgeoning … Continue Reading

He Said What? Karl Lagerfeld’s Most Infamous Quotes

The outspoken designer had an opinion on everything; from children and Pippa Middleton to tattoos and Coco Chanel, there wasn’t a topic that escaped his cutting wit… One of fashion’s greatest ever icons, Karl Lagerfeld has sadly died at the age of 85. Below we take a look back at some of the most memorable … Continue Reading

Meet The Hidden Women Behind London Fashion Week

Here’s how fashion week actually happens… Another London fashion week is officially here, seeing bad traffic, excellent celebrity spotting and a lot of well-dressed people frequent the city. Burberry, Victoria Beckham, Erdem, Christopher Kane and Roksanda are set to highlight the weekend, with some very famous faces expected to walk the runway. But it’s not just models, … Continue Reading

This is what London street style looked like before Instagram

Another season of London Fashion Week is almost over, and with it another season of cool street style looks that will no doubt set the trends for SS19. But whilst we’re now used to seeing them all over social media (if it didn’t go on Instagram, did you even wear it?), that wasn’t always the … Continue Reading

6 extra moments from New York Fashion Week

Missed all the New York Fashion Week coverage? Here’s what you need to know. Longchamp brought Paris to New York For its second season showing at New York Fashion Week, Longchamp added a touch of Parisian girl chic to the Big Apple. There were studded leather mini skirts, pussybow blouses and printed midi dresses. Kendall … Continue Reading

Accessorise’s new fine jewellery collection is stunning

And how much it costs This season is all about stacking fine jewellery, including mismatched rings and barely-there necklaces, so the launch of Accessorize’s new Z Limited range comes at just the right time, especially if you’re looking for something a little more durable, but doesn’t cost the earth. The 24 piece collection was designed by Zara … Continue Reading

Inside Phoebe Collings-James’s Fashionable Wardrobe

Welcome to the latest highly exciting instalment of Who What Wear UK’s Best Wardrobes in Britain. It’s where we do exactly what it says on the tin: delve into the most fantastical, awe-inspiring and downright influential wardrobes in this fair country of ours. We’re honing in on the women who cause the street style photographers … Continue Reading

This micro trend is taking over the streets of New York

(and Meghan Markle has just backed it) With New York Fashion Week in full swing, the Spring/Summer 2019  trends are starting to take shape, and I’m not talking about the catwalk. Instead, I’m looking to the street, because the style set is just as influential in setting the sartorial scene as any designer. This week, … Continue Reading

The Small Detail That Makes a Coat Look 10 Times More Expensive

Don’t be deceived by its seemingly insignificant status, because the fluffy collar is the small fashion detail making a serious impact this season. Whether it’s the Insta-famous Saks Potts leather coats, Stand’s colour-pop pieces or Topshop’s vinyl iterations, this is a trend that comes in all shapes and sizes. And yet, it’s united by its ability to outshine … Continue Reading

Cool London Stylists and Their Shopping Picks

Stylists and journalists get to preview collections long before they hit the stores, but out of those two fashion contingents, it is often the former who are getting up close and personal, trialling clothes and accessories IRL most often. Stylists are constantly calling in samples for shoots and shopping stories, repeatedly seeing items in the … Continue Reading