Why Your Foundation Looks Weird

Undertones and skin tones; choosing the right foundation is more complicated than it’s been made out to be. A month before getting married, I took a hard look at myself in the mirror to confront what’s been baffling me for years. I texted my best friend for some supportive wisdom: “Why do I ALWAYS look … Continue Reading

5 Indie Lipsticks That Give Back For Good Causes

These niche lipstick brands are shaking up the beauty world for the better. There are many up-and-coming indie brands that pair vibrant lip colors with a socially conscious mission. What better way to broaden your beauty horizons than by supporting things that matter at the same time? Here are 5 interesting options if you’re looking … Continue Reading

The Best Eyelash Curlers For Your Stubborn Lashes

We asked dozens of makeup experts and enthusiasts and found the crème de la creme. The eyelash curler: medieval torture device or makeup-bag essential? Hopefully you consider it the latter, but even if this tool doesn’t scare you, it can still feel like a nightmare to shop for. Have no fear—finding your holy grail is … Continue Reading

How To Look Good When You Are Sick or Feel Like Crap

Out of sick days? We’ve got some tips to help you glow when you still have to show up for work, no matter your ailment. When you feel like crap, ideally the world stops and feels it with you. A snow day score when you’ve got the flu, a randomly granted work-from-home day saving you … Continue Reading

The Best Concealers For Every Skin Problem

  “I’m the worst at remembering to use concealer… or maybe I just haven’t found ‘the one’ yet. I should be put in makeup jail for that,” says Erika Brooks Adickman, our social media manager. It’s true. Finding your holy-grail concealer is one of the greatest beauty pains of all time. Case in point: For … Continue Reading

The Best Cheap Waterproof Drugstore Mascara For Lengthy Lashes

  3 Drugstore Mascaras That Work Wonders On My Uncurlable Lashes Given how much I love having long, lush Twiggy lashes, I consider mine quite stubborn. The tops are difficult to curl (like trying to curl hay) and the bottoms are virtually nonexistent. This is why I have some damn high standards for mascara — … Continue Reading

I’m an IT Cosmetics User (but I Really Want to Look Like a Glossier Girl)

If you’ve purchased makeup or skin care from Glossier or IT Cosmetics, you’ve made a statement about the kind of beauty consumer you are. The beauty market is saturated with brands catering to all types of age groups, skincare needs, packaging preferences, budgets and personalities. So it makes sense the brands you choose above all … Continue Reading

Long-Lasting Makeup That Will Last All Night And Tomorrow Morning

  So, you’ve got a Valentine’s Day date. Whether your faithful beau is treating you to a night off the couch or you’re throwing “Singles Awareness Day” cliches to the wind and meeting up with a lucky Tinder-boo, I’m here to help make sure your face stays in place with the best long-lasting makeup. Laying … Continue Reading

Trend Week Make-up Developments You Can Really Pull Off

Getty Photographs London, Paris, New York, Tokyo. Trend Week is when fashion powerhouses showcase ideas that can affect traits for seasons to return. In fact, magnificence is not any exception. Trend Week make-up traits may be so gorgeously avant garde you would possibly assume they gained’t translate to on a regular basis put on. It … Continue Reading

This DIY Berry Cheek Stain Provides a Beautiful Springtime Glow

This DIY Berry Cheek Stain Provides a Beautiful Springtime Glow By: Dana Poblete March 17, 2017 Viva Glam Journal A pure flush throughout your cheeks is the prettiest search for welcoming spring’s seasonal shift to romance. What higher means so as … Continue Reading