I've Discovered the Scandi Version of Zara

This week, I discovered a Swedish Zara-like high-street brand I had never heard of before, and within 24 hours of finding it, our office had placed a bulk order. Gina Tricot was founded in 1997 and have over 180 stores, but it’s relatively unknown here in the UK. However, thanks to the Scandi Instagram set, … Continue Reading