E-book a flight to Florence and head straight to the model new Gucci emporium.
Phrases by Lisa Walden
Gucci have opened a superb idea retailer, 50-seat restaurant and museum known as the ‘Gucci Backyard’ within the coronary heart of Florence, Italy. In addition to together with Gucci designs from the model’s wealthy archives relationship again to 1921, there can even be a vigorous and interactive video and movie expertise.
Designed by Gucci Artistic Director Alessandro Michele, the rooms really feel such as you’ve been transported to a bygone period. Count on references to vegetation, flowers, animals, graffitied partitions and must-have Gucci objects — and gosh, there’s quite a lot of them. ‘The backyard is actual, but it surely belongs above all to the thoughts, populated with vegetation and animals: just like the snake, which slips in all over the place, and in a way, symbolises and perpetual starting and a perpetual return,’ explains Michele.
Sit on the pillowy petrol-blue sofas and order the tortellini in parmesan sauce for a deal with. Meals is served on fairly porcelain plates, all of that are embellished within the model’s iconic paisley print. Cotton napkins are crisp and embroidered like a Gucci shirt, and the desk setting is as charming as the garments themselves. The tucked-away restaurant seats round 50 friends so e-book your desk quick to keep away from disappointment.
Elsewhere, the bottom ground is house to one-of-a-kind creations, designed particularly for the Gucci Backyard. Right here you should purchase silk bombers, customized jewelry, brocade skirts and bespoke baggage items you gained’t discover anyplace else (objects are available in packaging unique to the shop so you’ll want to snap them up quick). The store can even promote stationary, postcards, plates, cushions and maps of Florence for guests to take house.
All of Gucci’s designers, previous and current, have an area within the backyard. “The previous may be very a lot a part of the current at Gucci, which is completely consistent with Alessandro’s thought of the model, and certainly his perspective of Florence, Gucci’s house, which he sees as a metropolis the place historical past remains to be vibrantly alive,” explains critic and curator Maria Luisa Frisa, who labored with Alessandro on the shop.
Artists Jayde Fish, Trever Andrew (AKA GucciGhost) and Coco Captian (who collaborated with the model for his or her AW17 assortment) had been invited to brighten the partitions of the rooms. Massive pineapples painted with the Gucci emblem, pizza slices, snakes and humorous faces are drawn onto the wall in a playful and youthful contact. Don’t go away with out having a look at their work both, which is located within the room close by. We promise you gained’t be disillusioned.